Auto Hrvatska marked a significant milestone with the celebration of its seventieth anniversary of continuous operation and thirty years as a joint-stock company. To commemorate 70 years of Auto Hrvatska, 70 olive seedlings were planted in Dugopolje.
The personal vehicle program has been expanded to include DFSK and Seres electric vehicles, while the commercial program now features the Isuzu brand. Auto Hrvatska contact centre has started operations. A new service centre for commercial vehicles has opened in Zagreb at Radnička cesta 182.
The “Expert MeetUp - Solutions for the Challenges of the Auto Industry” conference was organized in Zagreb. Building on seventy years of experience and a deep understanding of the evolving automotive sector, the idea for the “Expert MeetUp” conference emerged as a pioneering platform with a primary goal to foster discussions on pressing issues and future challenges in the auto industry. Among attendees were numerous expert panellists from the automotive industry, competent ministries, and the business sector.

In a year filled with restrictions, marked by the coronavirus pandemic, Auto Hrvatska has shown resilience to times of crisis; it has protected its employees and partners according to the measures of the Civil Protection Headquarters and achieved its main objectives of preserving jobs, financial stability and positive business performance.

The redesigned www.autohrvatska.hr website was launched at the end of the year.

MAN Truck & Bus and Auto Hrvatska mark 25 years of joint business. The Auto Hrvatska Business Group and MAN offer optimal transport solutions, which has been recognized over the last 25 years by many customers from all transport segments. High-quality products and trained professionals are a guarantee that they will continue to offer the best solutions for all modern transport needs. 

For the first time in Croatia, Auto Hrvatska organized the Europa Truck Trial, a competition in the art of driving trucks on rough terrain.

55 years of cooperation with Volkswagen and Audi was celebrated in Zadar.   

Auto Hrvatska Business Group expands its offer with Peugeot vehicles. As part of the Heinzelova Business Center, a new Peugeot sales and service center was opened and equipped according to the highest Peugeot quality and functionality standards. Here, Auto Hrvatska sells Peugeot personal and light commercial vehicles, accessories and spare parts, as well as used vehicles, and is also an authorized service center. 

The Ford Trucks center in Ljubljana is officially opened.

Auto Hrvatska Business Group becomes the main importer of MAN trucks for Bosnia and Herzegovina. The group member Man Importer BH d.o.o. is a general importer of commercial vehicles of the renowned manufacturer MAN Truck & Bus SE and is responsible for organizing the sales and service network and providing support to customers and business partners in Bosnia and Herzegovina.

MAN is the most sold brand of trucks in Croatia 9 years in a row.

Cooperation with the Volkswagen business concern is expanded to authorized sales and maintenance of Škoda personal vehicles. 

A sales and service center for personal and light commercial vehicles is built in Rijeka.

In Banja Luka, the second sales and service center is opened in Bosnia and Herzegovina.

The milestone year of 2012 was marked by a decade of strong investment cycles of all members of the Business Group, expansion into the regional market, and completing a new business center in Heinzelova Street in Zagreb, which spans 32,000 square meters.

In view of its excellent business results, new jobs, and continued investments in the knowledge, skills and specialization of its employees, in 2002 the City of Zagreb Assembly awarded Auto Hrvatska the City of Zagreb Award for business. Auto Hrvatska received recognition from the Croatian Chamber of Economy as well.

The years that followed were marked by a strong investment cycle:

Sales and service centers in the commercial program for support of imported brands MAN and NEOPLAN:
2002 Kamion i Bus PSC Karlovac,
2004 Kamion i Bus PSC Rijeka,
2006 PSC Split, 
2007 PSC Zadar
2008 PSC Slavonski Brod and PSC Osijek.
2009 PSC Varaždin and MAN Center Zagreb were opened (the largest capacity for the sale and maintenance of commercial vehicles in Croatia). 

In the personal vehicle program:
2006 Acquisition of 17 Dryden workshops, 
2007 Business complex in Zadar (VW, Audi)
2008 Multibrand Ford – Fiat showroom in Karlovac,
2009 AH Services begin operations in Zagreb and Zadar.

In 1997, Auto Hrvatska relocated to a new business complex in Radnička cesta in Zagreb, which became the joint headquarters of all company programs.

An ambitious investment cycle was planned with the aim of building a network of modern easily accessible sales and service Truck & Bus centers for heavy commercial vehicles. Development of sales and service capacities ran in parallel for the personal vehicles program (Ford, Renault, Volkswagen and Audi). Alongside existing authorized centers, service capacities were expanded for fast service of vehicles outside the warranty period.

By blending tradition and experience with new, youthful energy, Auto Hrvatska always knew how to spot when and how it needed to adjust its business structure to the needs and expectations of the market.

A year after its corporate restructuring, Auto Hrvatska d.d gained the trust of German company MAN Nutzfahrzeuge AG from Munich, a manufacturer of commercial vehicles, and signed a fixed-term contract.

With the onset of the Croatian War of Independence, the former state market collapsed. Connections with business partners in the other republics of former Yugoslavia were weakened or severed altogether, and parts of the sales and service capacity, goods, and property were lost or destroyed in the war. The fall in standard decreased transport to low numbers and large commercial entities disappeared from the market.

In these chaotic circumstances, Auto Hrvatska signed a cooperation agreement with commercial vehicle manufacturer Iveco. It became the market leader in heavy and light commercial vehicle sales in Croatia three years in a row.

Auto Hrvatska was among the largest sponsors of the 14th summer Universiade held in Zagreb. It served as an official rent-a-car agency with 120 cars secured for the needs of the sports teams.

Auto Hrvatska became an exporter to foreign markets. At fairs abroad it presents and sells goods from domestic manufacturers to foreign entities (Crvena zastava vehicles, domestic tires, batteries, tools and equipment).

By the end of 1976, along with Zastava cars, our streets were filled with over 50,000 Wartburg vehicles. Auto Hrvatska received a charter following the delivery of 50,000 Wartburg vehicles.

In a time of strong commercial integration, Auto Hrvatska was a leader in consolidation. After merging with Dalmacija-auto, Split (1969), it merged with Auto-servis, Čakovec (1972), Auto-tehnika, Rijeka (1973), Autoslavonija, Osijek and Auto-servis, Zadar. The organization grew to a Complex organization of associated work (SOUR Auto Hrvatska).

The economy had a linear growth trend and Auto Hrvatska grew with its partners. Twenty years after its founding, Auto Hrvatska oversaw 81,500 square meters of business facilities and employed 780 workers. The average age of employees was below 33 years of age.

In the first ten years of business, Auto Hrvatska grew to be a significant company. It maintained 25,000 sq. m of business space and employed 178 people. Just how important the development of Auto Hrvatska was for the development of the Croatian economy is shown by the fact that even then it mainatined the vehicle fleets of 5,500 companies from the then ”public sector“. To meet their expectations, it did business with 682 suppliers in former Yugoslavia.

By the end of 1954, thirty three families of employees were financially secure. The company continued to grow and expand territorially in the entirety of the Republic of Croatia and, in 1955, it attained the name it still carries today: “Auto Hrvatska”.

Other than retail sales, wholesale sales grew as well. Businessmen needed vehicles for work, and the need for personal vehicles, which were a rare luxury, grew. Through great strides and skill, specialized shops dotted Croatian centers: Zagreb, Karlovac, Varaždin, Rijeka, Pula, Split, Šibenik, Zadar, Knin, Slavonski Brod. Branches were opened in Beograd, Sarajevo, Banja Luka and Ljubljana so as to make deliveries to business partners quickly and efficiently. The sale of cars, trucks and buses was connected with the procurement of parts, tires, kits, shop machines and tools.

A group of eight car and technology enthusiasts, with the permission of the People’s Board of the City of Zagreb, founded the “Automotive service for trade in barely used and new automotive parts and petroleum products” in 1952.

The first headquarters was in the courtyard of Teslina 14, in the heart of Zagreb which developed quickly into a cultural and industrial center. The post-war economy was just beginning and on the rarely travelled and bad roads, goods were most often transported with FAP trucks. Cars were rare and motorcycles were only slightly more prevalent.

In the beginning, “Auto-moto servis“ sold used tires and refurbished parts. After gaining trade experience and funds, it expanded business to a location in Draškovićeva Street and offered TAM and FAP vehicles.